Author: AMA_admin

Top 10 Jobs With the Highest Work-Life Balance

By AMA New Orleans Around the Web

Balancing your career and personal life is no easy task.

But if you’re a data scientist, tour guide or social media manager, it may be easier to maintain a healthy work-life balance, according to Glassdoor, which compiles data about workplaces, released a list of the top highly rated jobs for work-life balance. The results are entirely based on employee feedback over the past year.

The report looked at work-life balance ratings for each job title shared on Glassdoor in the last year, and took business outlook ratings into consideration. Ratings were based on a five-point scale, with “1” representing “dissatisfied,” “3” representing “OK” and “5” meaning “very satisfied.”



Study: Millennials less trusting than Gen X was – Yahoo News

By AMA New Orleans Around the Web

genyFrom Yahoo News: CHICAGO (AP) — They’re often pegged as the civic-minded, do-gooding generation. But while they’re still optimistic about their own personal prospects, a new study finds that today’s youth are often more skeptical of the country’s institutions than the young generations that preceded them.


Seven Key Strategic Questions Critical to Improving your Customer Experience

By AMA New Orleans News

Did you miss the Northshore AMA luncheon on January 23, 2013? Best-selling author Colin Shaw shared insights on creating outstanding and memorable customer experiences. Any good customer experience starts with setting a strategy, but what are the key strategic questions you need to ask yourself?

Since 2002, Colin Shaw has developed seven key strategic questions vital for organizations to address that are critical to improving the customer experience. In this presentation, we learned:

  • How organizations that have implemented based on these questions have increased their customer loyalty
  • How they have increased retention
  • How a strategic approach to the customer experience can help you reduce costs.

He has shared the slides from the presentation with us. Access them here: Seven Strategic Questions presentation.pdf to open your mind to new thinking and the realization you don’t know all the answers. Moreover, to understand why you should!

SPEAKER BIO: Colin Shaw is without question a pioneer of Customer Experience. In 2002, he founded Beyond PhilosophyTM, a global customer experience consultancy that helps organizations to create deliberate, emotionally engaging customer experiences that drive value, reduce costs, and build competitive advantage. As CEO, Colin now lives in the Sarasota, FL, and travels the globe from their offices in Atlanta and London. Under his leadership, Beyond Philosophy has undertaken many Customer Experience initiatives with some of the world’s biggest companies, including American Express, FedEx, Maersk Line, Aflac, Aviva, T-Mobile and IBM.Colin has authored four internationally bestselling business books, including: Building Great Customer Experiences (2002), Revolutionize Your Customer Experience (2005), The DNA of Customer Experience: How Emotions Drive Value (2007), and Customer Experience: Future Trends & Insights (2010). His thought leading work has lead LinkedIN to pronounce Colin as one of the top 150 business influencers worldwide.

Prior to launching Beyond Philosophy, Colin held a number of senior executive positions at Xerox, Mars and British Telecom (BT). He was ultimately appointed Senior Vice President of Customer Experience, where he led a team of 3,500 employees worldwide.

A sought-after speaker, consultant and executive coach, Colin’s interactive presentation style uses thought-provoking questions, humor and real-life anecdotes to engage, entertain and inform his audience. He had even been known to call organizations live from stage to make a point. Colin is a member of the National Speakers Association, and has presented at countless key note addresses at conferences and association meetings.

Colin is a devoted family man. He is a keen boater, angler and supporter of Luton Town Football Club. Colin collects 1966 World Cup Soccer memorabilia.

An AMA International Event for Higher Education Marketing is coming to New Orleans!

By AMA New Orleans News


November 11-14 – at the Sheraton New Orleans

Join over 600 Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.

Click here for more information and to register:

The AMA New Orleans Chapter will be giving away a 1-day pass at the November 8th Southshore luncheon.

AMA Northshore Luncheon POSTPONED DUE TO ILLNESS to 11/15 – What is a “Like” or a Tweet really worth?

By AMA New Orleans News


Due to illness, Nick Yaeger of has had to postpone his presentation to the AMA this Thursday, October 25th. We have rescheduled his visit for Thursday, November 15th. If you’ve already paid for the luncheon, you can either apply the payment toward the November 15th luncheon, a future AMA luncheon, or we can credit your account. Just reply to this email to let us know your preference. We apologize for the inconvenience and hope you can join us on November 15th.
Thank you and if you have any questions, don’t hesitate to ask.

Alison Matherne, Board Member
If you’d like to learn more about the event, click here.

Are you a Hero?

By AMA New Orleans News


Become the go-to marketing hero at your office with up-to-the-minute marketing information and best practice advice from the most comprehensive, valuable resource in the industry.

With your American Marketing Association membership, you’ll get unlimited access to: 
  • Premium content on
  • Our comprehensive Marketer’s Toolkit
  • Informative on-demand webcasts and podcasts
  • Extensive networking opportunities
  • Valuable professional development
  • Award-winning publications
Your AMA membership can take you from the guy hiding from difficult marketing questions to the person everyone turns to for marketing trend observations… Learn more or Join Now!

Living Generations… It Means Something to Marketers

By AMA New Orleans News

Did you miss out on Chuck Underwood’s vital information to us in September? Well, if you did you’re in luck. And if you were there and your mouth is still watering… he left us with some resources to keep the juices flowing in our marketing tactics! 

Here’s a short yet, essential list to keep your mind on making the most of your marketing efforts to each living generation:
Compliments of Chuck and the New Orleans AMA Chapter. 

New Orleans’ Most Effective Marketing Thinking

By AMA New Orleans News

Well, aren’t you lucky??

You’re about to see who in New Orleans has been outstandingly excellent in 2011… these are the 2012 Marketing Awards of Excellence announced today at the MAX Awards luncheon at the World War II Museum. Enjoy! We hope you won and if you didn’t… there’s always next year! Plan for it now by jotting down ideas for your next campaign…

2012 Marketing Awards of Excellence
Pamlab, LLC
Pamlab LLC Corporate Logo
Logo/Visual Branding
Touro Infirmary
31 Days of Pink: Breast Cancer Awareness Campaign
Integrated Marketing Campaign
Peter Mayer
Zatarain’s: Mardi Gras
Integrated Marketing Campaign
Touch Studios
Jefferson Parish Clerk of Court App Suite
Digital Marketing
Gallinghouse & Associates
Earn My Keep Website
Website Marketing
Webtyde Internet Marketing
Elizabeth B. Carpenter, Esq.
Search Marketing 
Search Influence
Relaunch of DeRoberts Plastic Surgery
Search Marketing
FSC Interactive
Hotel Monteleone 125th Anniversary
Social Media Marketing (Campaign)
FSC Interactive
Christmas New Orleans Style Facebook Giveaway
Social Media Marketing (Tactic)
FSC Interactive
Power to Care’s Power to Fight Hunger
Integrated PR Campaign (Agency)
Touro Infirmary
Kids Konnected Advertising
Advertising (Corporation)
Carrie Williamson & Jan Bertman Design Studio
Jammin’ for Japan
Event Marketing
Gallinghouse & Associates
St. Tammany Parish Library Strategic Planning Research Study
Marketing Research
Thank you to all who attended and made this year’s awards luncheon a success! Special thanks go to Gallinghouse & Associates as our MAX Awards sponsor. See you next year!!

Loyola University Requests RFPs for Social Media/ Search Engine Management

By AMA New Orleans News

Loyola University Requests RFPs for Social Media/ Search Engine Management

Loyola University New Orleans’ Office of Marketing and Communications is looking for a Social Media/Search Engine Management vendor that can assist the university with an integrated social media program that includes paid search recruiting, social media outreach and strategic planning and execution, online monitoring and content optimization programs that is managed consistently and effectively to garner qualified traffic, as well as additional branding of Loyola. Approved vendor will interact with and work under the direction of the Office of Marketing and Communications.

See the AMA Job Board post for more information.

A Little Healthy Competition Never Hurt Anyone – 2012 MAX AWARDS

By AMA New Orleans News

A Little Healthy Competition Never Hurt Anyone…
2012 MAX AWARDS call for entries.

Entry deadline has been extended and are now due June 22nd, 2012. Click here to learn how to enter your latest marketing program.

The 2012 Marketing Awards of Excellence (MAX) will honor marketing programs executed in the year 2011, which are deemed by a panel of judges to be true examples of marketing excellence. Winners will be recognized at the AMA New Orleans Awards Luncheon on August 23, 2012.

The categories have changed this year, so be sure to take a look:

  1. Logo/Visual Branding
  2. Integrated Marketing Campaign
  3. Direct Response Marketing
  4. Digital Marketing
  5. Website Marketing
  6. Search Marketing
  7. Social Media Marketing
  8. Integrated PR Campaign
  9. Advertising
  10. Event Marketing
  11. Research

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