Author: AMA_admin

The Big Question: Is AI really killing (traditional) search traffic?

The short answer is no. As panelist Lauren Walter cited, a study by SE Ranking found AI platforms account for just 0.15% of global web traffic, compared to nearly 50% for organic search. Ahrefs found similar results, reporting AI drives only 0.1% of total referral traffic.

The long answer is no, but it’s having an effect.

Brian commented that search marketers have panicked about a lot of things that were supposed to “kill” SEO but didn’t (like voice search), but the difference is AI is embedded in SERPs and sometimes even appears before organic results, so there are some cases of AI impacting CTRs. (But likely not as much as people think.)

Paula agreed there’s been a bit of an impact, but mainly on more established SEO clients. That said, there’s still much more happening on Google than ChatGPT or other AI platforms.

What are Google’s motivations with search and AI?

The next panic is over Google’s long-term goals for search and AI. We asked the panel if Google’s intention is to kill organic CTRs by answering search queries via AI overviews and answer boxes and keeping them on Google SERPs indefinitely.

The panelists disagreed.

Brian argued since Google makes the bulk of its revenue from ads, it’s not in Google’s best interest to tank CTRs. “We’d have way more AI overviews now if they could figure out how to better monetize them.”

The Challenge: Adapting to a changing landscape

Ranking in Google SERPs is different from being mentioned in AI prompts. The panel addressed what changes matter most to marketers.

AI crawlers vs. search engine crawlers

Lauren put it best when explaining page-level vs. passage-level relevance. “Google is trying to decide if it wants to rank your entire page, whereas LLMs are trying to decide to pull a specific passage.” For both search engines and LLMs, she recommends using schema markup to help bots understand the content on your site, using clear and structured headings, and breaking up content into easily digestible chunks.

Brian was optimistic LLMs would have a positive impact on how site content is structured. Search engines have historically preferred more long-winded, comprehensive, topically-based content with lots of keywords (and lots of potential keyword rankings), whereas LLMs look at content at a more contextual level. He used an example of searching for recipes. While it may be SEO best practice to include way more content than just the recipe (e.g. a history of the ingredients, where did the recipe originate, etc.), LLMs won’t care about superfluous content.

Importance of original content

The panel was asked if AI can generate content on any topic in seconds, should marketers even bother using resources to create original content themselves?

“Original content is more important than ever,” said Paula. If you want to be recognized as an authority by Google or LLMs, you have to give your own unique perspective. Novel content is more likely to be trusted and sourced by search engines and LLMs; you need to stand out from the slop everyone else is creating with AI.

Lauren agreed. “If you’re just regurgitating what’s already on page one of Google or already in AI overviews, why would your content appear in place of what’s already there?” She recommended incorporating originality. “Original data can be very difficult to compile, and everyone wants to be able to cite relevant statistics related to their field.”

Combatting misinformation from LLMs

AI can get things wrong, whether from “hallucinations” or from misinformation on the internet that gets sourced by LLMs.

Brian didn’t see hallucinations as a big issue, but warned of malicious activity that could affect how LLMs discuss your brand. “This opens the opportunity for people to spam the internet with bad things about you that will show up in LLMs.” He suggested monitoring your brand in LLMs regularly: asking them what they know about you, how you’re talked about in public spaces, your reviews, etc.

Paula mentioned that scouring the web for incorrect or inconsistent business information was important even before ChatGPT existed. You can try asking the LLM where it’s getting the (incorrect) information, but it’s better to go straight to Google to find the source of the misinformation.

Lauren added that in ChatGPT you can downvote responses and provide context for what you didn’t like about a response or even offer a correction, but couldn’t vouch for its effectiveness.

The Big Picture: Thinking beyond websites

With news that Facebook and Instagram posts are being indexed in search (and TikTok posts long before that), we asked if search marketers should focus more attention on building offsite content (on social media) rather than onsite content generation.

“Social media SEO” vs. your website’s SEO?

Paula saw value in offsite content generation on social media. “We’ve focused more on content repurposing since big sites tend to get referenced in both organic search and LLMs. We frequently see YouTube and Reddit, in addition to the social media sites mentioned, as citation sources.” Going back to the question of losing traffic, Paula mentioned seeing less traffic on blog posts (“informational searches”), but repurposing blog posts on larger sites, which users are starting to use more similarly to Google, is a great way to combat the loss in site traffic.

Lauren recommended focusing on where your audience is. “It’s not really an either-or, but social media sites are great for augmenting SEO.” Google is still a larger share of referral traffic than Facebook or Instagram, but if your audience skews younger, then it’s possible you’d want to focus more on TikTok than Google, even if that’s not reflected in larger global trends.

Measuring What Matters: How to track AI’s impact on brand visibility

Is there any way to accurately measure brand visibility in AI? And are there any tools that you trust?

Preferred tools

Brian mentioned Semrush (NOTE: this was before news that Semrush was acquired by Adobe), but suggested going straight to the log files to see how often AI bots are visiting your site, and to which pages.

Paula said that while no tool is perfect, her company Search Influence analyzed eight of the best AI tracking tools and found that Scrunch AI and Profound were their favorites. She also advised against signing any long-term contracts with any particular tool.

Lauren seconded Semrush and Profound and offered Otterly AI as a more affordable option.

Improving brand authority in AI overviews

“One thing we’re seeing is these AI platforms heavily favor community forums and discussions. Reddit especially, but also Quora,” said Lauren.

Brian agreed that LLMs are trying to get public sentiment for various search queries. “You want to have reviews in places where people care about reviews,” he added. Whether it’s TripAdvisor, Yelp, Trustpilot… wherever your product or service is reviewed, LLMs are going to look there and make decisions based on those reviews.

Looking Forward: Getting ahead of the next disruption

Finally, we asked the panelists for their AI predictions.

And that’s where this recap ends. You’ll have to watch the webinar (embedded above or watch on YouTube here) to get their predictions!

Provided by Design The Planet
www.designtheplanet.com

Are you having trouble with patient growth or community awareness for your practice? Chances are your marketing message isn’t resonating with your target audience, and that audience could be predominately female.  According to the United States Department of Labor, women make up to 80% of all healthcare decisions for their family. No matter which medical field you practice in, women are making the majority of decisions on what care to receive and where to get it.

Marketing on a gender-focused campaign has always walked the line between successful and stereotypical because when marketing to women, gender is often the only demographic considered. There are more factors to consider when marketing to female decision makers such as: socioeconomic status, age, stage of life, caregiver roles, and their occupation all come into play. Their interest lies beyond a pink color-schemed Ad with a minivan full of kids. Women are more interested in authenticity, quality of service, specialization, and consistency when making healthcare decisions. They want reliable information, not fluff, and that is what you have to show them.

What works with women? Here’s a whole bunch of do’s and don’ts:

Do make use of social media.

Women still dominate social media usage over men on several sites, including Facebook, Pinterest, and Instagram. They use these sharing platforms not only to stay in touch with family and friends, but to seek out information. Women will most often research products and services online and over 70% make decisions based on reviews and recommendations found on social media. (Cox Business, Social Media Strategies in Marketing to Women).

Consider the way women share and consume data when crafting a message to them. We recommend developing a strong social media presence for your practice or healthcare service, and to incorporate images or infographics in your messages. Don’t be afraid to venture beyond the written word. People are 65% more likely to remember information presented to them in an image or through video.

Women relate to each other. DO Include their voice in your marketing strategy.

Women listen to the opinions of other women because they relate to each other on daily struggles and life experiences. It is a good idea to incorporate quotes from female nurses, physicians and patients in your marketing message; including elements of relatability can result in feelings of reliability and trustworthiness.

DO use audience segmentation in your marketing strategy. 

Women have many roles – they are sisters, mothers, wives, friends, athletes, daughters, college students, coworkers. Find out the demographic of your female audience. Do not sum up gender as the entire demographic. Every demographic has specific needs, interests, and language, so be sure to target your marketing messages specifically to a variety of these.

DO NOT hyper-focus on gender. 

There is a difference between gender targeting and gendered messaging, and the latter is often unsuccessful. According to a study by market research firm Fluent, 74% of women surveyed said they prefer gender-neutral marketing messages. In order to target women, there will be some gender-specific language involved, but remember, you are marketing to the human first and the woman second. People of all gender identities have healthcare needs. If there is too much focus on the concept of “women”, your message may come across as generalized or stereotypical to the female population.

DO NOT cling to the ‘Mom Stereotype’.

Believe it or not, women are more than just mothers. A campaign adorned with tulips and women pushing strollers may be overlooked, and worse, be perceived as condescending. They want to know that you see them more than just the caretaker of the household. If you are targeting an audience of mothers, keep in mind that you are talking to a woman first and a mother second.

The point is that women have been considered secondary to their partners throughout history and are not stereotypically recognized as the main decision-maker of their household. It’s time to reconsider how healthcare marketing speaks to women. Marketing your practice to female decision-makers so they understand how your services cater to their needs first, apart from gender or motherly roles, and then to the needs of their loved ones.

Behind The Smoke Screen of Squarespace and The Pitfalls of DIY Website Development

Provided by Design The Planet
www.designtheplanet.com

Thanks to YouTube, TikTok, Pinterest and others, everyone is into DIY (Do-It-Yourself) these days. DIY is great for making hand-crafted candles or a holiday wreath, but we wouldn’t recommend it for a website that is supposed to represent your brand on the World Wide Web.

We’ve all heard the adage, “The lawyer who represents himself has a fool for a client.” and while they’re often told to, no physician really “heals thyself.” Having access to Web MD doesn’t equal years of medical school and experience any more than DYI website options like Squarespace, Weebly and Wix make you qualified to design/build your own website.

Many business owners are enticed by the seemingly cost-efficient and convenient templates, or the annual one-time service fees that Squarespace or Wix offers. They are convinced their internal marketers or maybe even their administrative assistants have the time and ability to knock one of these out for them. But do know, most successfully operating businesses need more than what the basic DIY templates offer, and you usually get what you pay for. Everyone wants to save money, but the issue is most people aren’t accomplishing that goal in the end. Internal marketers who start with the basic DIY package often discover they will have to pay more to get the platform’s designers involved at some point, and the results are generally lower quality than if they contracted a professional design team. The truth is, what seems like a money-saving tool often costs a company more money than expected and wastes a bunch of time.

Do-It-Yourself websites are okay options for hobbyists getting started or small micro-startups who can’t hire a professional web design team, but you should know the initial “savings” you receive by using these DIY services are a way of attracting you to their platform. The unrealized, hidden costs of these services quickly add up to similar price tags charged by agencies and design firms, but with one glaring difference: you’re stuck doing all the work! But that’s not the only pitfall to consider before jumping on the DIY bandwagon. Before you consider planning, designing and building your own website, you should know it will require an immense amount of time to get it done correctly.

Even a simple DIY site will take 23-30 hours to get up and running – really running – unless you have worked within a CMS before. Thirty hours at $125 per hour amounts to $3,750. DIY website services argue it will only take a couple of hours to set up a professional looking site, but users disagree, and the evidence is all over the web in the form of blogs and reviews. Additionally, if you need a more complex website with components like e-commerce, modern design features like parallax dynamics, or carefully designed UI/UX, the hours invested are more like 58-80 or approximately $10,000. Even if you have the time to invest in your site, you may want to consider all the skillsets that go into professional website construction:

1. What level of expertise do you have planning website navigation, visitor flow, and structure? Can you make sure visitors don’t get frustrated or lost?
2. Can you develop navigation and content to convert visitors and generate sales?
3. What training do you have in SEO (Search Engine Optimization)? If your site isn’t cataloged properly with Google and Bing and users can’t find you, then what’s the website for anyway?
4. Are you an experienced writer? While you may have a vast amount of knowledge about your industry and your brand, you will also need writing skills specific to website design. Content is king for search, and using the right words, grammar and sentence structure to make search engines happy is different than writing a blog, whitepaper or a proposal.
5. How are you at selecting, editing and placing images? Do you know image-usage laws? What about load time management and descriptions? These are very important controls.
6. If you run into a problem while working in the CMS template, how much time do you have to spend troubleshooting or on the phone with tech support? How much will that “support” cost you in addition to your time?
7. After the website is launched, do you know how to look at and translate website analytics to see what’s working for you and where you need to make improvements?
8. What about the task of relentlessly adding/changing content to maintain your hard-earned SEO rankings? Do you know if there are other site maintenance issues that will come up weeks or months after you launch your DIY site? Who’s watching for those?

The point is, many people are attracted to the idea of a DIY website but have no idea the amount of time and expertise required to do it correctly. For a well-branded, search-engine-optimized, sales-generating website that gets you the online visibility you want and need, consider hiring a professional website design and development team before you try to DIY.

The New Year means new goals, new challenges and new digital marketing trends. It is also your opportunity to refresh your focus on career advancement by making your professional development goals a priority.

We’ve partnered with the Digital Marketing Institute on the Digital Marketing Pro certification program to help sharpen your skills and prove to employers you have the knowledge to lead change. The program focuses on in-demand digital marketing skills, including:

• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Google Analytics
• Digital Marketing Strategy

And when you pass a single exam, you will become dually certified with the AMA and DMI with two respected credentials (for the price of one!): PCM® Digital Marketing and Certified Digital Marketing Professional.

AMA New Orleans is excited to announce its first post-pandemic in-person event, Cheers for Beers, at The Howlin’ Wolf on Wednesday, October 27. Join us as we talk to three craft beer industry pros about the challenges from going from small time to building brand recognition. Our panel includes brewery reps from Port Orleans Brewing, Urban South, and Faubourg Brewing Co.

This event marks a major milestone for our chapter. This is our first in-person event since our Agency Leadership Lighting Panel in February 2020. We look forward to hosting more get-togethers and in-person events in the new year. Until then, we’ll toast to our triumphant return live programming at Cheers for Beers!

While each of these panelists works hard to put on their festivals, each festival is vastly different from the others in regards to their missions, audiences, demographics, and budgets. In a typical year, New Orleans would host over 130 festivals, bringing in over 19 million visitors and over $10 billion in direct spending in the city.

What Did New Orleans Festivals Do in 2020?

In 2020, all of these festivals were put on hold, dramatically altering the cultural and economic landscape of the city. Each festival embraced a different approach in reaction to the setback. 

Jazz Fest, the largest and longest-running of the three festivals, took the lead in their response. After canceling the festival in 2020, Jazz Fest worked with its partners, specifically WWOZ, to start a movement they called “Festing in Place.” Traditionally, the marketing behind Jazz Fest is very grassroots. Most notably, the lineup release gets shared organically across social media. Festing in Place gave Jazz Fest fans a time to celebrate by themselves alongside an entire digital community. People flocked to social media to share how, when, and in what manner they were Festing in Place, creating a format that could be followed by other festivals. “Festing in Place was obviously a huge success, emotionally more than anything,” Goldman stated. 

For Beignet Fest and other charitable festivals, their cause helped keep interest alive. Collins noted that a call-to-action corresponding with the idea of Festing in Place would allow the festival to make its grants and continue with its original mission of embracing and enhancing the lives of children with developmental delays and disabilities.

Hogs for the Cause took yet another approach. This festival is mainly driven by individual teams who spend months preparing for this event. After canceling the festival in 2020, the festival leaders wanted to remain committed to those participants, worrying that they may move on and gain other interests. Hogs for the Cause came roaring back in 2021, this time with limited capacity. Interestingly enough, the limited capacity and the city’s craving for live events meant that the festival sold out almost immediately.

How Does Festival Marketing Work in New Orleans?

Marketing for New Orleans festivals has changed over the years. With the rise of digital marketing and social media, many festival organizers are pushing their budgets online. However, our panelists recognized that you first have to understand your audience and segment your messaging based on demographics. 

When discussing Jazz Fest, Goldman mentioned that local radio is still a large driving force to get people to the event. With each station, you have to highlight different headliners in your ads to address the specific audience. For Beignet Fest, Collins noted that there are typically two audiences she speaks to — those interested in the festival and those interested in their charitable mission. Knowing where those audiences spend their time can help her direct her marketing budget to the right spaces. Finally, Hall mentions that his audiences on Facebook are different from those on Instagram, and he changes his Hogs for the Cause messaging accordingly for each platform. 

Every panelist touched on the fact that sponsors and partners are a huge part of their marketing plan. By leveraging existing relationships and partners with a shared interest, festivals are able to get their message to a much wider audience. They mentioned the importance of grassroots social media posts as a way to bring authenticity to their message and promote it even further in the digital landscape. 

When discussing how they use vendors to market the festivals, each had a different response. “Our food vendors are some of our biggest ambassadors,” said Collins. “We’ve been able to leverage larger brands. We love when our food vendors advocate for us.” Goldman noted: “Our vendors are participants. They’re a part of the festival at this point. They’ve been out there 20, 30, or 40 years. They have always been part of the branding and part of the ambassadors.” Hall added, “Our teams are our biggest ambassadors.”

Marketing Festivals After COVID-19

Moving forward, every festival organizer hopes to get back to pre-pandemic levels of participation. Despite the minor setbacks, they are energized by the continued interest in their events and the resiliency of their fans and participants. We hope to see them all at the next festival so we can continue to embrace the cultural and economic benefits of these events.

Sign up for upcoming AMA New Orleans events today!

One of the numerous benefits of being an AMA member is its vast library of toolkits. FREE for all AMA members, marketer’s toolkits are interactive marketing tools, templates and dashboards to help you make smart business decisions.

Toolkit Spotlight: Content Marketing Playbook

The Content Marketing Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. No more searching for the right download or building spreadsheets from scratch. This all-in-one guide saves you time and helps you make smarter business decision.

See the entire library of marketer’s toolkits here: https://www.ama.org/toolkits/

This past summer, New Orleans-based research firm MDRG tracked weekly consumer behaviors and attitudes culminating in their study, Black Lives Matter: MindStates and Metaphors. In a webinar for the New Orleans Chapter of the American Marketing Association, Consumer POV: Social Justice and Your Brand, MDRG’s Senior Director of Marketing and Operations, Stephanie Douglass, broke down what this data means for brands, researchers and marketing agencies. 

After 10 weeks tracking consumer behaviors related to COVID-19, the firm pivoted to track feelings around Black Lives Matter. For the purposes of this study BLM references the movement rather than the specific organization. 

Brands are looking to see how to reckon with racial issues internally and with their public messaging. One question Stephanie came to was, “How do we respond as an organization? Will our response push the movement forward and what impact will it have on our brand?”

By surveying over 200,000 consumers on their feelings around protests for four weeks they found that 6/10 in were in support of the protests with 2/10 neutral, and 2/10 against. Trends fell along expected lines in regards to age, urban and rural divide, and party lines.

Their study used online metaphor elicitation exercises to revel a conscious and subconscious responses to get a more complete understanding of consumer’s emotions. Two metaphors they found commonly present were journey and transformation.

“Ultimately, the fight for equality in America is seen as a long journey” Stephanie explained, “A majority of Americans believe brands have a role in this fight by responding to the issue of police violence.” Studies have found 69% of Gen Z are more likely to buy from a company that contributes to social causes, and that some Americans would stop buying from a brand if they are perceived to have behaved hypocritically on the issues of racial injustice.

She stressed that it is crucial for brands to remain authentic, using their own voices to be believable and relevant. “Values your brand brings to the table in response to this changing dynamic should be ingrained in employees and internalized in the corporate culture,” she explained. 

How you’re treating your employees is a reflection of your brand just as much as your advertising. She noted a local example of the backlash faced by the Ace Hotel, when they posted a message in support of protests this summer. They were then called out publicly on the post by former employees for the hotel’s habits of using BIPOC identities to sell their brand while doing nothing to help when those employees were harassed by customers and management, and were kept from moving up. 

“Allyship without accountability is not enough,” she explained. She emphasized that while brands take actions such as hiring chief diversity officers, implementing programs to support value and mission, and change corporate culture it is crucial to look at the data to understand how black consumers experience your brand. 41% of black Americans feel that brands don’t understand them, and Stephanie feels it’s our duty to examine how our research and marketing policies are whitewashed.

“Most importantly, look at the data- identify key research studies to review with a lens toward diversity, and determine areas where black Americans are underserved by your brand and take action through specific initiatives to address these areas,” Stephanie said. 

To hear the full webinar withmore analysis of which brands are doing what well, how research companies can make their surveys more equitable, and a deeper dive into the data join our AMA NOLA Chapter and you’ll receive an email with all of our 2020/2021 webinar recordings. AMA NOLA has so many wonderful membership benefits, learn more. (If you’re already a member—YAY! You should have received the webinar recordings via email—if not—email president@amaneworleans.com.)

By Olivia Morgan, Fund Development Coordinator at Culture Aid Nola.

Kelli Saluny, the Director of Strategic Partnerships for Camelback Ventures says DEI is the best business case for the job market moving forward in terms of the talent pool you want to attract and the cost of high turnover within your company. “It isn’t just the moral imperative, there is money at stake if you don’t take this seriously,” she said. “We must be fully cognizant of not implementing race-neutral policies and practices to race-based problems.”

Hillary Davis, director of regional diversity and inclusion for Ochsner Health added, “Inclusivity is really about valuing the people that you have and showing that and integrating that into your policies and cultural observances.” Along with being a good corporate citizen in the communities where you are located, Hillary encourages companies evaluate their hiring practices, the inclusivity of their job listings and the diversity of the questions asked to ensure they are building an equitable workforce.

“Multicultural is mainstream now,” AnaMaria Bech of VIVA NOLA Magazine said. She cautioned that media entities should establish strong partnerships within their communities and support those they are trying to include to ensure they connect correctly and don’t the mark.

Moderator Spears explained that if there is not enough diversity in the room, and the inclusivity to make everyone feel safe speaking up at every level of the branding process, efforts will miss the mark. “There are hundreds of years of cultures that must be un-learned in society and our industry, it will take courage and intentionality from those in decision making seats to integrate diversity into our industry.”

To hear more from our panel analyzing campaigns that missed the mark, and other tactics for successful DEI branding, join our AMA NOLA Chapter and you’ll receive an email with all of our 2020/2021 webinar recordings. Learn more about the incredible membership benefits here. (If you’re already a member—YAY! You should have received the webinar recordings via email—if not—email president@amaneworleans.com.)

By Olivia Morgan, Fund Development Coordinator at Culture Aid Nola.

Social Media Influencer marketing is the newest wave of digital advertising. Recently the New Orleans Chapter of the American Marketing Association hosted a workshop with two well-known local influencers to break down when and how to begin an influencer campaign with your brand. 

“When it comes to paying an influencer, you’re not paying them for the one post, you are paying them to maintain a relationship with their audience so that way when they post a sponsored post with you, they are interested in it,” said family and fashion blogger Jennifer Palpallatoc Perrault @HauteOffTheRack. Jennifer began blogging in 2012 as it was becoming popular, to create an online portfolio to get a job in the fashion industry. This has since opened up enough paid promotional opportunities for her to pursue blogging full-time for the past two years.

Jennifer likens sponsored posts to advertisements on a show- the influencer is the show, and to make money from the commercials, you have to put on a good show. She shares lifestyle and styling tips and has a loyal following of over 240k on Instagram, and has collaborated with brands such as Popeyes, Dove, Nordstrom, and Nivea. She says the best time to begin incorporating influencers are for product launches, sales, and new brand awareness. 

New Orleans native Tracey Wiley @tracey_wiley, began her influencer journey three years ago and uses her platform of 11k Instagram followers to share dining, shopping, and beauty picks while advocating for public education and equality. Blogging is a creative outlet from her job in public education and a way for her to combat her anxieties.

She says when pitching to brands, she looks to what she already uses to keep partnerships authentic and literally “in-house.” She likes to first outline her deliverables to a brand, and then build a relationship through phone calls. Jennifer says another great way to reach out to influencers is by sending an email pitch including campaign details with a scope of work and timeline.

Both influencers insist creative control is important, and that using their own voice to stage photoshoots with props, photographers, clothing is key to creating a natural-looking sponsored post. Tracy explains it is key to not only deliver great content for a brand, but to also present metrics of engagement rates, likes, comments, shares and saves for each post following the campaign. 

There are two different ways to measure success on a collaboration, either return on investment or brand awareness. Jennifer stressed it’s important to be clear with influencers from the start on which goal you are hoping to reach with your posts. She suggested influencers are typically better for brand building than conversion, and that it’s best to begin a relationship with an influencer to build brand awareness, and once it has been integrated into their market, they can build the trust with their followers to launch more successful campaigns for sales or conversions.

To hear the full webinar join our AMA NOLA Chapter and you’ll receive an email with all of our 2020/2021 webinar recordings. AMA NOLA has so many wonderful membership benefits, learn more. (If you’re already a member—YAY! You should have received the webinar recordings via email—if not—email president@amaneworleans.com.)

By Olivia Morgan, Fund Development Coordinator at Culture Aid Nola.