Category: Around the Web

For Successful Content Marketing, Focus on Authority Over SEO

Whether or not search engines continue to evolve and incorporate author credibility as a ranking factor, authority and influencer tools enable brand publishers to have even more control over the quality and credibility of their content. Your goal as a marketing or public relations professional is no longer to have SEO-heavy content on your brand’s Read More…

How to Transform Your LinkedIn Profile Into a Marketing Tool | Social Media Examiner

LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume. When someone puts up a profile without giving any thought to it, it’s likely to end up as a big mess. These generic profiles have muddled marketing messages and lack of focus… Read More…

Top 10 Jobs With the Highest Work-Life Balance

Balancing your career and personal life is no easy task. But if you’re a data scientist, tour guide or social media manager, it may be easier to maintain a healthy work-life balance, according to Glassdoor, which compiles data about workplaces, released a list of the top highly rated jobs for work-life balance. The results are Read More…

Study: Millennials less trusting than Gen X was – Yahoo News

From Yahoo News: CHICAGO (AP) — They’re often pegged as the civic-minded, do-gooding generation. But while they’re still optimistic about their own personal prospects, a new study finds that today’s youth are often more skeptical of the country’s institutions than the young generations that preceded them.   Curated from http://news.yahoo.com/study-millennials-less-trusting-gen-x-052502305.html Read More…