Category: Around the Web

Whether or not search engines continue to evolve and incorporate author credibility as a ranking factor, authority and influencer tools enable brand publishers to have even more control over the quality and credibility of their content.

Your goal as a marketing or public relations professional is no longer to have SEO-heavy content on your brand’s newsroom, website or blog. Today’s goal is more about increasing the amount of powerful and magnetic content on your site while following optimization best practices and finding the right authors to create that content.

Content marketers, would you like to know the secret to getting in good with Google’s search engine spiders? Come closer and I’ll whisper it in your ear. . . .

LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.

When someone puts up a profile without giving any thought to it, it’s likely to end up as a big mess. These generic profiles have muddled marketing messages and lack of focus…

Balancing your career and personal life is no easy task.

But if you’re a data scientist, tour guide or social media manager, it may be easier to maintain a healthy work-life balance, according to Glassdoor, which compiles data about workplaces, released a list of the top highly rated jobs for work-life balance. The results are entirely based on employee feedback over the past year.

The report looked at work-life balance ratings for each job title shared on Glassdoor in the last year, and took business outlook ratings into consideration. Ratings were based on a five-point scale, with “1” representing “dissatisfied,” “3” representing “OK” and “5” meaning “very satisfied.”

From Yahoo News: CHICAGO (AP) — They’re often pegged as the civic-minded, do-gooding generation. But while they’re still optimistic about their own personal prospects, a new study finds that today’s youth are often more skeptical of the country’s institutions than the young generations that preceded them.