Meet the Board Members
The AMA New Orleans Board Members are a group of volunteer leaders who are impactful visionaries in marketing. They provide insight and guidance to our local community as we work to build an organization that helps you put Answers in Action™.
Learn more about your local AMA New Orleans Board Members and how they have impacted our local marketing business environment.
Allison HerreraPresident Read Bio
Allison Herrera, a New Orleans native, is the founder & CEO of Uptown Girl Media, LLC., a marketing agency specializing in digital advertising.
After beginning a career in broadcast journalism with Raycom Media (who at the time owned television networks such as WVUE Fox 8 in New Orleans & WAFB Channel 9 in Baton Rouge), she fell in love with the idea of using the knowledge & tools she gained in media to help businesses & brands advertise themselves. She then left the news industry with a heavy, but hopeful, heart to pursue her dream – opening a media marketing agency focusing on video for digital advertising. After almost a year in business, she began expanding the depth of services Uptown Girl Media offered, thus positioning the company as a full service marketing agency.
Herrera is a valuable player in her industry, as she is the first minority owned company that transformed the idea of video advertising in New Orleans. Before launching her own agency in 2019, Herrera received experience in sales, advertising, public relations and much more throughout her career and multiple roles. She is an alumna of St. Mary’s Dominican High School, Louisiana State University and Delta Gamma Fraternity, where she obtained countless honors from National Honor Societies and recognitions from a handful of organizations throughout her time in school.
From working hands-on with students at St. Michael’s Special School to supporting charities such as Son of a Saint, Herrera is a strong believer in giving back to her community. In her spare time, Herrera enjoys spending quality time with her loved ones, watching Louisiana sports, reading, trying new dishes around the city and watching movies with her Yorkipoo, Gumbeaux.
Priscilla GulatiPresident-Elect / Executive Director Read Bio
Priscilla GulatiPresident-Elect / Executive Director
Priscilla’s journey started with Taste Buds concept Zea Rotisserie & Bar in the summer of 2009 as a hostess while she pursued her degree in marketing from the University of New Orleans. Upon graduating, she was hired for the role of promotions coordinator. Then over time promoted to digital marketing and promotions manager in 2017 and have since taken on the role of the marketing manager.
She has a hand in all things marketing from digital media campaigns, executing promotions, social media brand reputation, and reporting on analytics. The constant learning is what she enjoys most about her role.
Outside of work, she’s actively involved in the American Marketing Associations New Orleans Chapter and is currently serving on the board as Executive Director. She’s also a member of the Young Leadership Council.
Robert BaerTreasurer Read Bio
With over 40 years of banking experience Robert works with companies creating innovative solutions that drive improvement across people, processes, and technology. These solutions break down barriers between functions to execute programs and projects that align growing organizations with shifts in regulatory compliance, the economic landscape and market conditions while focusing on continuous improvement, innovation, and business process optimization. He is an engaging and influential leader, coach, and business partner.
Christine BriedeMembership Chair Read Bio
Christine BriedeMembership Chair
In March 2020, Christine was named Executive Director for the Jefferson Community Foundation. Prior to JCF, she spent three years at LSU Foundation as the Director of Development assigned to the Paul M. Hebert Law Center and two years with the American Red Cross. Earlier in her career, Christine served as president and majority owner of Loubat Foodservice Equipment for over 20 years, selling the business in 2013.
An experienced marketing executive, her key areas of expertise include: conceptualizing tactical marketing plans, formulating key messages and creative concepts, and innovating and executing new business development strategies. She also has experience as a corporate spokesperson handling client, community and media relations.
In the New Orleans community, she serves on the Board of Directors for the American Marketing Association, Association of Fundraising Professionals, Lambeth House/BSI, New Orleans Planned Giving Council, and the New Orleans Regional Leadership Institute (NORLI). She has served in various roles as a national officer for Kappa Alpha Theta since 2003, her most recent role as a Foundation Trustee. She previously served on the Board of Directors for CASA-Jefferson, the Junior League of New Orleans, and the Women’s Professional Council.
In 1998, Christine was honored as one of Gambit Weekly’s “40 Under 40”. In November 2002 and again in 2008, Mrs. Briede was honored as one of forty “Women of the Year” by CityBusiness magazine. In April 2008, she was recognized as a Top Women’s Business Enterprise in the Nation by WE USA magazine. From 2010 – 2013, she was also honored as “Top 500 Women Businesses” in the U.S. by Diversity magazine.
Christine is a native of Virginia and grew up in Southeastern Massachusetts. She has a Bachelor of Arts degree in Broadcast & Film Communications from The University of Alabama. She is married with two adult daughters and resides in Old Metairie.
Mariska MorsePast President Read Bio
Mariska MorsePast President
Mariska has 25 years of experience in marketing, management, programming, and business development with for-profit and non-profit organizations. Most recently Mariska played a key role in the start-up and growth of Forté, a nonprofit that supports the advancement of women in business. During her 19-year tenure with Forté Mariska led the marketing efforts growing the organization’s brand, membership, and CRM activities. Mariska also served as Forté’s first Corporate Relations Director developing programs that would help recruit and retain top female talent. Today Forte has 110K members and 170 partner schools and companies.
Prior to Forté, Mariska led the Women in Business Initiative at Michigan’s Ross School of Business and also worked for 5 years with two different direct marketing agencies. Additionally, Mariska was a consultant to a variety of organizations including Zehno Cross Media Communications, the Graduate Management Admissions Council, and the Freeman School of Business at Tulane University. Her consulting work included strategic marketing, business development, account management, program development, and speaker recruitment.
Mariska earned her B.A. degree from Boston College, lives in New Orleans with her husband and three children and is pursuing her master’s degree in gender studies at Tulane University. In addition to school, Mariska serves on the board of the national Coalition for Collegiate Women’s Leadership, is the President of the NOLA Chapter for the American Marketing Association, consults for CENO (Campaign for Equity New Orleans) and sits on the PTSA Board for Lusher Charter School.
Bente van der MadeWeb & Digital Chair Read Bio
Bente van der MadeWeb & Digital Chair
Bente van der Made has been in the IT industry since the late 90’s, starting out working at a software lab and finally getting caught by the internet. Bente believes the internet is one of the greater inventions of our times, allowing people to connect and to share information all over the world.
In her younger years she went to college to study Biology and became a Tropical Ecologist with a minor in Communications. Even though she didn’t work as a biologist for long, she still values the great education and the way it made her think.
Bente’s passion is to share her knowledge and to make people successful on the web. She works mainly with small and medium businesses and likes to keep things affordable and practical.
Lauren EvansSocial Media Co-Chair, Paid Media Read Bio
Lauren EvansSocial Media Co-Chair, Paid Media
Earning her Bachelor’s at the University of Louisiana at Lafayette in Public Relations, Lauren Evans quickly learned her passion was digitally connecting brands with their target audience. As a socially conscious extrovert with a natural love for customer service, she approaches each client intending to make their goals her own.
Now, as an Account Manager at FSC Interactive, Lauren pairs her dedication to helping others with her love for the ever-changing landscape of the internet to maintain clients’ presence online. With over six years of account service experience at digital marketing agencies, Lauren is well versed in Search, Social, Content, and Email marketing for various industries.
Charique RichardsonDEI Chair Read Bio
Charique RichardsonDEI Chair
Charique L. Richardson, MBA is the founder of Digital Innovation Media Group. Her company helps small business owners and organizations stand out online, generate more leads, and increase traffic to their websites without sitting on the computer all day. her company specializes in web design, website redesign, search engine optimization, and social media management.
Charique works primarily with small business owners, non-profit organizations, and educational institutions. Her clients rave about getting booked for interviews, being noticed online, and converting more clients to their businesses. They especially love the personal attention, coaching, and encouragement they receive from Charique and her team.
She started her company after 25 years of working in marketing and sales with leading companies like Pfizer and Duke Hospital. Charique also speaks to professional associations and loves sharing her knowledge with her audience.
Charique has been an advocate for workforce diversity during her time working in the corporate setting. She’s a former member of the Duke School of Medicine Council on Diversity and the Duke Cancer Institute Diversity Council.
Charique is currently serving on the American Marketing Association’s New Orleans Chapter’s Board of Directors as the Diversity and Inclusion Chair. She is also a member of the New Orleans Regional Black Chamber of Commerce, the New Orleans Chamber of Commerce, Fidelity P.O.W.E.R., and Business Network International. She resides in New Orleans, LA with her husband and 3 sons.
Charique received her Bachelor in Business Administration and her Master of Business Administration in Marketing from Florida A&M University’s School of Business and Industry.
Sam OlmstedMembership Benefits Co-Chair Read Bio
Sam OlmstedMembership Benefits Co-Chair
Sam Olmsted is an experienced marketing professional who specializes in building integrated and holistic marketing campaigns across a wide field of industries. Sam brings an analytical approach to his marketing efforts, looking at trends in data to create impactful campaigns that lead to higher online visibility for his clients. He couples that with a creative approach to content, with years of experience holding company-wide workshops and brainstorms to establish insights that lead to meaningful written and visual content.
As the New Orleans Managing Director at Online Optimism, a locally-based digital marketing agency, Sam oversees the company’s headquarters and meets weekly with the directors of the Social Media, Search Engine Marketing, Search & Content, and Design departments to ensure they are producing thoughtful, well-researched, and revenue-driving campaigns and projects. Sam works with clients in varying industries, from cryptocurrency to healthcare to any business sector that needs more exposure on the web.
Sam graduated from Tulane University and double-majored in finance and entrepreneurial management. After working in real estate, SaaS, and hospitality, Sam garnered the experience required to offer holistic marketing solutions to his clients.
Sam is also both a content creator and a content curator in his free time. Sam manages multiple social media accounts that feature original hand-drawn cartoons or well-edited photos of dogs and generate well over 10,000 impressions a week.
Josh OwensMembership Benefits Co-Chair Read Bio
Josh OwensMembership Benefits Co-Chair
Josh Owens is co-owner of Comfystonefilms.