Design thinkers are invited to a workshop hosted by the Nola Chapter of the American Marketing Association at Tulane’s  Freeman School of Business from 10 a.m. to 2 p.m. on Feb. 16.

Local design thinking professionals Antonio Alonzo and John Alexander will instruct participants on the following:

  • The design thinking framework, terms of trade
  • How to get insights from a user or audience and design for that user
  • Methods for brainstorming and using creative confidence
  • Articulating a clear and useful design challenge and design brief
  • Critical making, bodystorming, and prototyping methods
  • Testing and iterating prototypes, user testing

Participants will also gain a clear understanding of how to bring design thinking and innovation into their own projects.


Tickets are available for both members and nonmembers of AMA for $35 here. Lunch will be included with registration.

The New Orleans Chapter of the American Marketing Association is a professional organization run by a volunteer board that serves the local marketing community by providing educational programming, resources and networking opportunities. More information about AMA New Orleans can be found at