For Successful Content Marketing, Focus on Authority Over SEO


Whether or not search engines continue to evolve and incorporate author credibility as a ranking factor, authority and influencer tools enable brand publishers to have even more control over the quality and credibility of their content.

Your goal as a marketing or public relations professional is no longer to have SEO-heavy content on your brand’s newsroom, website or blog. Today’s goal is more about increasing the amount of powerful and magnetic content on your site while following optimization best practices and finding the right authors to create that content.

Read the full story at the source: http://mashable.com/2014/11/11/authority-pr-content-strategy/

Writers Rejoice! Study shows Google rewards those with more to say

Content Marketing Tips
Content marketers, would you like to know the secret to getting in good with Google’s search engine spiders? Come closer and I’ll whisper it in your ear. . . .

 

Read the full story at the source: http://www.marketingpilgrim.com/2014/11/writers-rejoice-study-shows-google-rewards-those-with-more-to-say.html

Join the Mailing List

Subscribe to the AMA New Orleans newsletter for local and national marketing news, events, and resources.

Name(Required)
This field is for validation purposes and should be left unchanged.