Allison Herrera, a New Orleans native, is the founder & CEO of Uptown Girl Media, LLC. As an alumna of St. Mary’s Dominican High School, Louisiana State University and Delta Gamma Fraternity, she obtained countless honors from National Honor Societies and recognitions from a handful of organizations throughout her time in school.
After beginning a career in broadcast journalism with Raycom Media (who at the time owned television networks such as Fox 8 in New Orleans & WAFB Channel 9 in Baton Rouge), she fell in love with the idea of using the knowledge & tools she gained in media to help businesses & brands advertise themselves. She then left the news industry with a heavy, but hopeful, heart to pursue her dream - opening a media marketing agency focusing on video for digital advertising. Before launching her own agency, Herrera received experience in sales, advertising, public relations & much more throughout her career & multiple roles.
Herrera is a valuable player in her industry, as she is the first minority owned company that transformed the idea of video advertising in New Orleans. Uptown Girl Media is a media marketing agency specializing in digital advertising. From teaching Zumba at the Louisiana School for the Visually Impaired to assisting patients at Our Lady of the Lake Children's Hospital, Herrera is a strong believer in giving back to her community.
In her spare time, Herrera enjoys spending quality time with her loved ones, watching Louisiana sports, reading, trying new dishes around the city and watching movies with her Yorkipoo, Gumbeaux.