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American Marketing Association – New Orleans

The New Orleans Chapter of the American Marketing Association (AMA) is a strong local chapter of marketing professionals, representing the metropolitan area’s top industries.

October 2019

Leveraging Earned and Owned Media Opportunities

October 24 @ 11:30 am - 1:00 pm
Le Pavillon Hotel, 833 Poydras Street
New Orleans, LA 70112 United States
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Rebecca Sell, Marketing and Communications Director, French Quarter Festivals, Inc.

About This Event Rebecca Sell, Director of Marketing and Communications at French Quarter Festivals, Inc. will discuss how a free public event can generate a significant economic impact. She will share the history of French Quarter Festival, its mission, business model, and outcomes. Topics covered will include leveraging earned and owned media, reaching diverse audiences, building brand equity, and crisis management. Attendees will go behind the scenes of the largest free music festival in the country and learn best practices…

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