Diversity Done Right: Strategies for Building Inclusive Brands

Wednesday, February 24 - 12:00 pm

Looking for ways to incorporate diversity, equity and inclusion into your marketing strategies? In this session, expert marketers will show you how to look at every process through a diversity lens– from targeting to creative to channel selection.

We’ll look at specific case studies and discuss whether the campaigns achieved their goals. Through these examples, we’ll explore what works well and reflects positively on the brand, while cautioning against potential pitfalls. Learn how a more diverse, inclusive perspective can strengthen your customer relationships and grow your reach.

FREE for AMA members. General admission $10.