Leveraging Earned and Owned Media Opportunities
October 24 @ 11:30 am - 1:00 pm
Rebecca Sell, Director of Marketing and Communications at French Quarter Festivals, Inc. will discuss how a free public event can generate a significant economic impact. She will share the history of French Quarter Festival, its mission, business model, and outcomes. Topics covered will include leveraging earned and owned media, reaching diverse audiences, building brand equity, and crisis management. Attendees will go behind the scenes of the largest free music festival in the country and learn best practices in nonprofit and event marketing.
Marketing and Communications Director, French Quarter Festivals, Inc.
Rebecca Sell has overseen marketing and communications for French Quarter Festivals, Inc. since 2013. She brings over a decade of journalism, tourism, marketing, non-profit, and management experience to the role. She has been published in several regional publications including New Orleans Magazine, Biz New Orleans, and Southern Woman and previously served as Communications Manager for a technology company with a national client base. During her tenure at FQFI, Rebecca has worked directly with international media like BBC Travel and Le Monde to produce event coverage. She has served as a festival spokesperson and appeared on outlets including The Weather Channel and ABC News. Rebecca has developed and executed national advertising campaigns that support FQFI’s mission to promote and support the City of New Orleans. She is also a licensed tour guide who regularly conducts walking tours of the French Quarter and teaches ESL (English as a Second Language) at Newcomb College.