Author: AMA_admin

The MAX Awards came back!

By AMA New Orleans News

The MAX Awards came back! The 2011 Marketing Awards of Excellence (MAX) honored marketing programs executed in the year 2010, which were deemed by a panel of judges to be true examples of marketing excellence. Winners were recognized at the AMA New Orleans Awards Luncheon on June 9, 2011 at the The National WWII Museum. The AMA would like to congratulate all of our winners from our 2011 MAX Awards (Marketing Awards of Excellence). If you forgot who the winners are here’s the list!


Brand Champions of the Year:
John Deveney (Deveney Communications)
Darren Crumpton (Ritz-Carlton)

AMA Member of the Year: Linzy Cotaya

Category: Integrated Marketing Campaign
Ochsner Health System for Ochsner Goes Pink

Category: Direct Response Marketing
Ochsner Health System for Ochsner Goes Pink


Category: Email Marketing
FSC Interactive for Hotel Monteleone

Category: Web and Interactive Marketing
Touro Infirmary for 31 Days of Pink


Category: Search Marketing
FSC Interactive for Morris Bart Paid Search

Category: Social Media Marketing
FSC Interactive for Gonola.com


Category: Integrated PR Campaign
Deveney Communications for Ringling Brothers & Barnum and Bailey 
Present Zing Zang Zoom

Category: Advertising
Peter A Mayer Advertising for Combined NOTMC/ CVB Print Campaign


Category: Special Event
Deveney Communications for Hyatt Regency New Orleans Ground Breaking

Category: Mobile Marketing
Touch Studios for Offbeat


Category: Location Based Social Media
FSC Interactive for Loyola University Foursquare Beta

We neglected to pass out the MAX Winners Book, but if you’d like, you can download the PDF here, or send us an email with your name and address and we’ll have the printed copy mailed out to you. We apologize for the oversight and hope that you enjoyed the 2011 MAX Awards.

Please feel free to comment on this blog post with any feedback on the event and we look forward to see you next programming year!

The AMA New Orleans Marketing Awards of Excellence (MAX) honor marketing programs executed in the past year, which are deemed by a panel of judges to be true examples of marketing excellence. Winners are recognized at the AMA New Orleans Awards Luncheon at the end of each programming year. Much like the National Effie Awards, the MAX competition is about effectiveness. Entries are judged on how the various marketing elements – strategy, creative, media, research – worked together to achieve measurable results. We also recognize an individual, company or product as Brand Champion of the Year.

Special AMA Member Benefit for Advanced SMM Strategies and Tactics workshop

By AMA New Orleans News

So you’ve established a social media presence on sites like Facebook, Twitter, and maybe started your own blog or website. But you don’t yet feel as though you understand how to fully leverage these great new digital tools to grow your business or increase your market share.

Does this sound like you?

If so, Converse Digital’s, Advanced Social Media Marketing Strategies & Tactics workshop might be the answer. http://conversedigitalworkshop.eventbrite.com/ to learn more and as a special AMA Member Benefit — use discount code AMANOLA to save $100 off the workshop price when you register by Friday, May 6, 2011.

Call for Principals Panel Speakers

By AMA New Orleans News

It is once again time for the New Orleans Chapter of the American Marketing Association to plan its Annual Agency Principals Panel. The American Marketing Association is one of the leading communications professional development organizations in the Greater New Orleans area. We are a strong local chapter of marketers representing the community’s top industries, including hospitality/tourism, communications, education, non-profit, healthcare, research, entertainment, and retail.

The Agency Principals Panel is the most popular luncheon of the programming year and typically a sellout. For this event we extend invitations to the city’s thought leaders in advertising and communications to discuss the industry, trends and case studies. This year, it will be held on Thursday, May 12, 2011 from 11:30AM- 1:30PM at the Audubon Tea Room, located at 6500 Magazine Street just outside of the Audubon Zoo. We are anticipating an audience of 150 of the city’s marketing minds.

The featured subject and the panel participants have evolved each year. We are incorporating two fresh new ideas for this year’s panel. The topic will focus on the interactive segment of communications and marketing. Technology has fundamentally changed how brands communicate directly with their audiences, not just online or through social media but across all channels including traditional media outlets. This year’s panel will delve into interactive thinking, how interactive channels are a part of the marketing matrix and how your company and the industry use these channels as the heart of marketing strategy and delivery.

As for the participants, the American Marketing Association board has decided to cast a wider net. We are inviting all 50 of the advertising and public relations firms listed in the 2010-2011 New Orleans City Business Book of Lists to toss their hats into the ring. Because the panel will only feature five principals, our membership will participate in a Facebook poll to elect and define whom they consider industry leaders and would like to see featured on the panel.

If you would like to be considered by our membership as a panel participant, please confirm that your company is interested in participating by Friday, March 25. Please email your company name and information on the primary contact to ama-no@live.com.

Key Dates:
•    March 25- Deadline for inclusion
•    April 4-15- Facebook poll
•    April 20- Participants announced
•    May 3- Panel questions distributed to the participants
•    May 12- Principal’s Panel

We are looking forward to the 2011 Agency Principal’s Panel and thank you for taking the time to consider participation. For questions or more information please contact us at ama-no@live.com.

LA Society for the Prevention of Cruelty to Animals (LA/SPCA)

By AMA New Orleans News

The Louisiana Society for the Prevention of Cruelty to Animals (LA/SPCA) is a private non-profit organization dedicated to the elimination of animal suffering. Chartered in 1888, we are the oldest and most comprehensive animal welfare organization in the state, providing care and basic medical services for thousands of homeless and unwanted animals each year. Our mission is to advocate for the animals of Louisiana by advancing their welfare, promoting their interests, and fostering the human/animal bond through innovative programs, education, and service. 

We have just launched an exciting new public art project called Paws on Parade. Learn more here. If you or your company would like to sponsor a Paws on Parade Mardi Gras Bead Dog® please contact Dean Howard at dean@la-spca.org. You can view artist sketches of potential Mardi Gras Bead Dogs® here. And watch below on how to make a Mardi Gras Bead Dog®.

That night Hotel Monteleone is “Taking a Spin” for the LA/SPCA. If any AMA members want to join us for a cocktail at 6pm.

We hope you joined us at our 29th annual Dog Day Afternoon walk-a-thon & festival in New Orleans City Park (Roosevelt Mall) on Sunday, March 27th. Festivities included live music, specialty drinks, food from local restaurants, activities for children, dog contests and more!  This is the oldest and most well known dog festival in Louisiana. So whether the dogs simply romped and rolled in the grass, competed in the skill contests, or participated in the walk-a-thon, our furry canines were kings and queens for a day! Be sure to check it out next year!

Volunteer with the LA/SPCA! Work with people, animals, and for a great cause. Find out more here. And, of course, stay in touch with us and what we’re doing on Twitter (@laspca), Facebook and our YouTube channel!

AMA Max Awards – Brand Champion Nominations

By AMA New Orleans News

The Brand Champion is a local brand (individual, company or product that originates from the Greater New Orleans metro area) that has distinguished itself in the past year through successful and/or innovative marketing strategies and techniques. Because most successful brands are the result of not one individual but a team of people and partners, AMA would like to recognize the total effort.

Deadline for Brand Champion nominations is April 15th. A written nomination is required. Download the nomination form (below) and e-mail nominations to ama-no@live.com.

Brand Champion Nomination Form – PDF

MAX Award Call for Sponsorship

By AMA New Orleans News

The MAX Awards is currently seeking sponsors and offers various involvement levels that will allow your company to get in front of marketing executives in the New Orleans area. We are offering both cash and in-kind donation sponsorships. Through a sponsorship of the MAX Awards, your organization will gain exposure to thousands of marketing professionals through our robust email and social media followings. We serve both the North and South Shores of the metropolitan New Orleans area and consistently rank among the strongest chapters in the country.

Download this PDF for more info on Sponsorship Packages.

AMA MAX Awards Luncheon: Call for Entries

By AMA New Orleans News

The 2011 Marketing Awards of Excellence (MAX) will honor marketing programs executed in the year 2010, which are deemed by a panel of judges to be true examples of marketing excellence. Winners will be recognized at the AMA New Orleans Awards Luncheon on June 9, 2011 at the The National WWII Museum.

Much like the National Effie Awards, the MAX competition is about effectiveness. Entries will be judged on how the various marketing elements – strategy, creative, media, research – worked together to achieve measurable results. We will also recognize an individual, company or product as Brand Champion of the Year.

ELIGIBILITY: Both New Orleans AMA members and non-members are invited to enter the MAX Awards and Brand Champion of the Year competition.

  • Any company, non-profit organization, marketing / advertising agency, or consulting service which developed and implemented a marketing program in Louisiana during the calendar year 2010 is eligible to enter the MAX competition.
  • Campaigns must have launched during the respective calendar year and have results relative to 2010 to qualify.
  • Student entries may be submitted for work done in an academic environment for a grade, a class project or a student competition.

  1. Visual Branding / Identity – Logo, branding and identity systems
  2. Integrated Marketing Campaign – Integrated campaign that aligns multiple media with specific audience needs/wants
  3. Direct Response Marketing – Campaign with a direct response objective to generate leads or responses
  4. E-mail Marketing – Direct Response campaign using e-mail as a primary communication medium
  5. Web & Interactive Marketing – Web presence or interactive marketing vehicle delivered online
  6. Search Marketing – Use of search optimization techniques to improve website traffic
  7. Social Media Marketing – Use of Web 2.0 tools and/or websites to affect desired audience response to a product, service or brand

    • Comprehensive campaign
    • Tactic
  8. Integrated PR Campaign – Public relations campaign intended to raise market awareness or response

    • Corporation
    • Agency
  9. Advertising – Purchased media to raise awareness, interest or response

    • Corporation
    • Agency
  10. Event Marketing – Produced, independent event or trade show
  11. Research – Company or agency that has used marketing research
  12. Special Events – Company or agency that has coordinated / promoted / executed a special event or special events
  13. Mobile Marketing – Company or agency that has used mobile applications (iPhone, Droid, etc.) and/or SMS campaign within a campaign or as its own marketing initiative
  14. Location-Based Social Media – Company or agency that has successfully leveraged LBS including Foursquare, Facebook Places, and Gowalla to drive revenue increases

Call for Entries –  Have a campaign or marketing program you want to submit? Use this flyer to promote it to your management team!

MAX Awards Entry Forms – detailed PDF including entry forms, how to enter and more.

Go Red with the American Heart Association

By AMA New Orleans News

The American Heart Association is a national voluntary health agency whose mission is: “Building healthier lives, free of cardiovascular diseases and stroke.” The association’s impact goal is, by 2020, to improve the cardiovascular health of all Americans by 20 percent while reducing deaths from cardiovascular diseases and stroke by 20 percent. Heart disease continues to be the No. 1 killer of all Americans, affecting one in three people.

One hundred percent of the funds raised in New Orleans is invested back into the New Orleans community through educational outreach programs, CPR training and certification, placement of automated external defibrillators, and funding for groundbreaking medical research.

This year alone, the local American Heart Association invested almost $2.5 million into research with such institutions as Ochsner, Tulane, and Louisiana State University.

For more information about the American Heart Association, please visit www.heart.org. To reach the local office, please call 504-830-2300.

AMA Speaker Luncheon Series Moves to a New Location

By AMA New Orleans News

AMA New Orleans is pleased to announce that the new location for our speaker luncheon series is the Audubon Tea Room.

After much success from our October luncheon in the facility, we will be hosting the remaining luncheons of our 2010-2011 programming year at Audubon Tea Room located just outside the zoo at 6500 Magazine Street. Our first luncheon at the new facility will be on Wednesday, February 9. Check your inbox or here on our website for registration information.

Audubon Tea Room
Audubon Catering’s flawless service, attention to detail and truly excellent food are hallmarks of an Audubon event.  Coupled with following Green Certification standards and our unique venues that offer both beauty and style, an event at Audubon is exactly what you hope for… THE BEST!

Note: Ralph’s on the Park is now open for lunch and is unable to accommodate the size of the AMA luncheons.

The 2007 – 2008 Speaker Schedule

By AMA New Orleans News

September 2007 – Bill Potts from Ironman

October 2007 – Mike Byrne from Anomaly

November 2007 – Kim Ruvolo from JetBlue

Kim Ruvolo Jet Blue from AMA New Orleans on Vimeo.

December 2007 – Principal’s Panel

Fifth Annual Agency Principals Panel from AMA New Orleans on Vimeo.

January 2008 – Karen Schannen from American Express

February 2008 – James Cole from Google

James Cole (of Google) from AMA New Orleans on Vimeo.

March 2008 – Paul Borrud from Facebook

April 2008 – Virginia Miracle from Greenville

May 2008 – Josh Rabinowitz from Grey Worldwide

June 2008 – MAX Awards

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