Marketers and communicators heard from local social media guru Jeff Januszek on the importance of ROI in the field while they dined at the New Orleans Chamber on Aug.22.

Here are 9 takeaways from Januszek himself:

  • Learn everything specific about your analytics
  • Set specific key performance indicators
  • Know what’s important to your boss or bottomline
  • Test everything
  • Spend a little cash on ads
  • Engagements are one-on-one customer conversations
  • Use tools to compile data in one spot
  • Don’t ignore what the data says
  • Don’t fear failure

Need more info? Contact Jeff here.

The event was hosted by the chamber and the New Orleans Chapter of the American Marketing Association (AMA). For more information on AMA events visit our website at