What a bittersweet time of year–the excitement of the holidays and time with family as we reminisce about the year and years past. So much has changed in the past couple of years and even the past couple of months that it is hard to take it all in. I am celebrating more than 10 years in the marketing industry with Ad2 Advertising and Public Relations, Inc. and look forward to embarking on the new adventures of EcoSound Environmental Services, Inc. My babies are growing up way too fast, and yet, I look forward to what life will be like with young adults and big kids in the house.

As we learned from the panelists in yesterdays LA brand panel luncheon, while there are tons of great new tools and digital media for getting your message across, it is still appropriate to use the more traditional forms of media and rely heavily on making personal connections with your customers, so they feel dedicated to your brand and you, relevant to them in all aspects and cycles of life. I feel like Community Coffee and Southern Comfort really stood out in the discussion yesterday and gave some great advise and bits to munch on, however, I left there wanting to learn more about Turbo Squid and Big Easy Foods and plan to do so.

I could really relate to Community Coffee, because we are one of his “loyalists”. My grandparents drank Community with us as kids with our “milk coffee” (cafe au lait), and my parents drank it, and fortunately, my husband’s parents drank it, so to us, there is no other coffee. We are Community Coffee drinkers and loyalists…some might even say snobs, because we do tend to turn up our nose if it’s not Community (totally involuntary, I might add).

Well, as I sip my Community and look forward to what the coming weeks and year hold for me, I pray that they hold many wonderful opportunities for you. We are mid-way through the AMA programming year and my year as president. I encourage you to get involved, find areas where you may be able to improve the organization or where the organization may help you to improve. Our President-Elect, Lauren Wilson, will be looking for people to help her make the organization all it can be for its members and would love to hear from you. Send us an email with any interests you may have, whether for or from your Chapter, and we will do our best to implement them.

Thank you for your support and participation. I hope you have taken advantage of everything we’ve had to offer and enjoyed and benefitted from your membership. We look forward to many more great things to come in 2012. Merry Christmas and Happy New Year!