Loading Events

« All Events

Measuring Neural Signals of Attention and Emotion to Gauge Viewer Engagement in Advertisements

March 21 @ 11:30 am - 1:00 pm

$35.00

Measuring Neural Signals of Attention and Emotion to Gauge Viewer Engagement in Advertisements


Ryan McGarry is the Vice President of Research and head neuroscientist at SPARK Neuro. Ryan has extensive experience running research labs, overseeing teams of research assistants, and collaborating with other researchers across various projects. Currently, Ryan leads research studies involving biometric devices including eye tracking, facial expression recognition, EEG (Electroencephalography, measuring brain activity), GSR (Galvanic Skin Response, measuring nervous system activity), and heart rate measurement. He also oversees participant recruitment, performs user testing sessions and conducts user interviews.

Details

Date:
March 21
Time:
11:30 am - 1:00 pm
Cost:
$35.00
Event Category:

Venue

Fidelity Bank
1811 Metairie Avenue
Metairie, LA 70005 United States
+ Google Map