Category: News

Millennials Are Reshaping the Economic Landscape

Millennials are reshaping the economy, and in turn, business practices.  Companies are recognizing the need to adapt to and understand these changing population trends. Marketing research can be a powerful tool employed by companies in understanding these changes and how they will impact future business success. Born roughly between 1980 and 2000, Millennials are the Read More…

Data-Driven Content Development

Content marketing is the art of creating and distributing relevant and valuable information to drive more engagement, traffic, leads and closes. Content may include email, blogs, direct mail, visual (e.g. infographics, tables, graphics), conference presentations, webinars, and gated content (e.g. eBooks, case studies, white papers). Typically, the target audience is clearly defined and well understood. Read More…

4 Steps to Marketing Yourself with LinkedIn

By Danielle Dayries When you see a powder-blue bird you immediately recognize it as Twitter, when you see a swoosh logo you know that’s Nike, and when you hear a few quick soft tones from your smart device you know you’ve received a Facebook message. This connection is corporate branding. As the master of your Read More…

Fill Out the AMA New Orleans Survey. Win a Free Luncheon.

As a valued member of the New Orleans marketing community, we invite you to participate in a brief survey that will allow the New Orleans chapter of the American Marketing Association to better serve its constituents. Your participation in this survey will help AMA New Orleans board as they plan for the year. Q2 Insights, Read More…

A Forward Look Into Emerging 2016 Marketing Trends

  Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent summit in New York. See Read More…

Projective Techniques in Qualitative Market Research

Qualitative market research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics. Projective techniques are indirect methods used in qualitative research. These techniques allow researchers to tap into consumers’ deep motivations, beliefs, attitudes and values. This is important because psychology has told Read More…

Save the Date: December 4th, 2014 – Communications Holiday Party

We’re joining our friends at the Ad Club, PRSA, and IABC for a joint, after-work, holiday mixer. With professionals from Ad Club, PRSA, IABC, and AMA there is a great opportunity to meet, network and talk about the exciting upcoming year in communications with peers in the industry. We’re still working out the details, but you’re not going Read More…

Upcoming Webinar: How to Integrate Social Media and Content Strategy

Looking for insight on how to best integrate Social Media & Content Strategy? Check out this webinar on October 23rd from AMA! Description Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your Read More…

Seven Key Strategic Questions Critical to Improving your Customer Experience

Did you miss the Northshore AMA luncheon on January 23, 2013? Best-selling author Colin Shaw shared insights on creating outstanding and memorable customer experiences. Any good customer experience starts with setting a strategy, but what are the key strategic questions you need to ask yourself? Since 2002, Colin Shaw has developed seven key strategic questions Read More…