Category: Member Blog

“Know me!” —The Personalization Revolution

By Sandra Jordan, MNI Targeted Media Knowing your consumers and their habits will be the key to engagement and success in 2016. 56% of consumers say that the most important element of their retail experience is that the information shared with them online is relevant to what they are currently interested in or looking to buy. Read More…

Value-Based Pricing Strategy

One of the main issues faced when releasing a new product or service is how much to charge. There are many different pricing strategies; however, few companies use a pricing strategy that is focused on the customer as opposed to the product or service. Value-based pricing is a pricing strategy which sets the price of Read More…

Identifying Restaurant Choice Decision Drivers Using Research

When making a restaurant choice what is often first discussed is the proximity of the restaurant, the time available to dine (a quick bite to eat or a leisurely meal) and the type of cuisine desired. However, there are many other critical drivers of restaurant choice that are at work in our minds though not Read More…

How To Know An Insight When You See One

The term “insights” is an oft-bandied-about term in marketing circles. As often as the term is used, it is clear that not everyone understands the difference between an insight, a research finding, a data point, and an opinion. In the world of market research, an insight is something that was not previously articulated or understood Read More…

Aligning Big Data with Market Research

Data are constantly generated by multitudes of systems and processes around us. Every digital process and social media exchange contributes to Big Data. Systems, sensors, and mobile devices transmit data that are compiled as Big Data. These data are used by some to describe and predict human behavior and interactions. Big Data is also used Read More…

Considering Making the Switch from Agency to In-House?

Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different. Often times the attraction to an agency is Read More…