News & Updates

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  • Seven Key Strategic Questions Critical to Improving your Customer Experience

    26 Jan 2013 9:50 AM | Anonymous member (Administrator)
    Seven Key Strategic Questions Critical to Improving your Customer Experience

    Did you miss the Northshore AMA luncheon on January 23, 2013? Best-selling author Colin Shaw shared insights on creating outstanding and memorable customer experiences. Any good customer experience starts with setting a strategy, but what are the key strategic questions you need to ask yourself?

    Since 2002, Colin Shaw has developed seven key strategic questions vital for organizations to address that are critical to improving the customer experience. In this presentation, we learned:
    • How organizations that have implemented based on these questions have increased their customer loyalty
    • How they have increased retention
    • How a strategic approach to the customer experience can help you reduce costs.
    He has shared the slides from the presentation with us. Access them here: Seven Strategic Questions presentation.pdf to open your mind to new thinking and the realization you don't know all the answers. Moreover, to understand why you should!


    SPEAKER BIO: Colin Shaw is without question a pioneer of Customer Experience. In 2002, he founded Beyond PhilosophyTM, a global customer experience consultancy that helps organizations to create deliberate, emotionally engaging customer experiences that drive value, reduce costs, and build competitive advantage. As CEO, Colin now lives in the Sarasota, FL, and travels the globe from their offices in Atlanta and London. Under his leadership, Beyond Philosophy has undertaken many Customer Experience initiatives with some of the world's biggest companies, including American Express, FedEx, Maersk Line, Aflac, Aviva, T-Mobile and IBM.

    Colin has authored four internationally bestselling business books, including: Building Great Customer Experiences (2002), Revolutionize Your Customer Experience (2005), The DNA of Customer Experience: How Emotions Drive Value (2007), and Customer Experience: Future Trends & Insights (2010). His thought leading work has lead LinkedIN to pronounce Colin as one of the top 150 business influencers worldwide.

    Prior to launching Beyond Philosophy, Colin held a number of senior executive positions at Xerox, Mars and British Telecom (BT). He was ultimately appointed Senior Vice President of Customer Experience, where he led a team of 3,500 employees worldwide.

    A sought-after speaker, consultant and executive coach, Colin's interactive presentation style uses thought-provoking questions, humor and real-life anecdotes to engage, entertain and inform his audience. He had even been known to call organizations live from stage to make a point. Colin is a member of the National Speakers Association, and has presented at countless key note addresses at conferences and association meetings.

    Colin is a devoted family man. He is a keen boater, angler and supporter of Luton Town Football Club. Colin collects 1966 World Cup Soccer memorabilia.
    Read more

  • An AMA International Event for Higher Education Marketing is coming to New Orleans!

    07 Nov 2012 9:09 AM | Anonymous member (Administrator)
    AMA Event coming to New Orleans: 2012 SYMPOSIUM FOR THE MARKETING OF HIGHER EDUCATION

    November 11-14 - at the Sheraton New Orleans

    Join over 600 Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.

    Click here for more information and to register: http://www.marketingpower.com/HigherEd.

    The AMA New Orleans Chapter will be giving away a 1-day pass at the November 8th Southshore luncheon.
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  • AMA Northshore Luncheon POSTPONED DUE TO ILLNESS to 11/15 - What is a "Like" or a Tweet really worth?

    24 Oct 2012 2:10 PM | Anonymous member (Administrator)
    POSTPONED TO 11/15 DUE TO ILLNESS!

    Due to illness, Nick Yaeger of checkd.in has had to postpone his presentation to the AMA this Thursday, October 25th. We have rescheduled his visit for Thursday, November 15th. If you've already paid for the luncheon, you can either apply the payment toward the November 15th luncheon, a future AMA luncheon, or we can credit your account. Just reply to this email to let us know your preference. We apologize for the inconvenience and hope you can join us on November 15th.
    Thank you and if you have any questions, don't hesitate to ask.

    Alison Matherne, Board Member
    alisonc.matherne@gmail.com

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  • Are you a Hero?

    21 Oct 2012 2:43 PM | Anonymous member (Administrator)
    BEAMARKETINGHERO!!

    Become the go-to marketing hero at your office with up-to-the-minute marketing information and best practice advice from the most comprehensive, valuable resource in the industry.

    With your American Marketing Association membership, you'll get unlimited access to: 
    • Premium content on MarketingPower.com
    • Our comprehensive Marketer's Toolkit
    • Informative on-demand webcasts and podcasts
    • Extensive networking opportunities
    • Valuable professional development
    • Award-winning publications

    Your AMA membership can take you from the guy hiding from difficult marketing questions to the person everyone turns to for marketing trend observations... Learn more or Join Now!
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  • Living Generations... It Means Something to Marketers

    30 Sep 2012 2:01 PM | Anonymous member (Administrator)
    Did you miss out on Chuck Underwood's vital information to us in September? Well, if you did you're in luck. And if you were there and your mouth is still watering... he left us with some resources to keep the juices flowing in our marketing tactics! 

    Here's a short yet, essential list to keep your mind on making the most of your marketing efforts to each living generation:
    Enjoy! 
    Compliments of Chuck and the New Orleans AMA Chapter. 
    Read more

  • New Orleans' Most Effective Marketing Thinking

    23 Aug 2012 5:10 PM | Anonymous member (Administrator)
    Well, aren't you lucky??

    You're about to see who in New Orleans has been outstandingly excellent in 2011... these are the 2012 Marketing Awards of Excellence announced today at the MAX Awards luncheon at the World War II Museum. Enjoy! We hope you won and if you didn't... there's always next year! Plan for it now by jotting down ideas for your next campaign...

    2012 Marketing Awards of Excellence

    Pamlab, LLC
    Pamlab LLC Corporate Logo
    Logo/Visual Branding

    Touro Infirmary
    31 Days of Pink: Breast Cancer Awareness Campaign
    Integrated Marketing Campaign

    Peter Mayer
    Zatarain's: Mardi Gras
    Integrated Marketing Campaign

    Touch Studios
    Jefferson Parish Clerk of Court App Suite
    Digital Marketing

    Gallinghouse & Associates
    Earn My Keep Website
    Website Marketing

    Webtyde Internet Marketing
    Elizabeth B. Carpenter, Esq.
    Search Marketing 

    Search Influence
    Relaunch of DeRoberts Plastic Surgery
    Search Marketing

    FSC Interactive
    Hotel Monteleone 125th Anniversary
    Social Media Marketing (Campaign)

    FSC Interactive
    Christmas New Orleans Style Facebook Giveaway
    Social Media Marketing (Tactic)

    FSC Interactive
    Power to Care's Power to Fight Hunger
    Integrated PR Campaign (Agency)

    Touro Infirmary
    Kids Konnected Advertising
    Advertising (Corporation)

    Carrie Williamson & Jan Bertman Design Studio
    Jammin' for Japan
    Event Marketing

    Gallinghouse & Associates
    St. Tammany Parish Library Strategic Planning Research Study
    Marketing Research

    Thank you to all who attended and made this year's awards luncheon a success! Special thanks go to Gallinghouse & Associates as our MAX Awards sponsor. See you next year!!

    Read more

  • Loyola University Requests RFPs for Social Media/ Search Engine Management

    20 Jun 2012 4:44 PM | Anonymous member (Administrator)
    Loyola University Requests RFPs for Social Media/ Search Engine Management

    Loyola University New Orleans' Office of Marketing and Communications is looking for a Social Media/Search Engine Management vendor that can assist the university with an integrated social media program that includes paid search recruiting, social media outreach and strategic planning and execution, online monitoring and content optimization programs that is managed consistently and effectively to garner qualified traffic, as well as additional branding of Loyola. Approved vendor will interact with and work under the direction of the Office of Marketing and Communications.

    See the AMA Job Board post for more information.
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  • A Little Healthy Competition Never Hurt Anyone - 2012 MAX AWARDS

    21 May 2012 8:43 AM | Anonymous member (Administrator)




    A Little Healthy Competition Never Hurt Anyone...
     2012 MAX AWARDS call for entries.







    Entry deadline has been extended and are now due June 22nd, 2012.     Click here to learn how to enter your latest marketing program.

    The 2012 Marketing Awards of Excellence (MAX) will honor marketing programs executed in the year 2011, which are deemed by a panel of judges to be true examples of marketing excellence. Winners will be recognized at the AMA New Orleans Awards Luncheon on August 23, 2012.

    The categories have changed this year, so be sure to take a look:
    1. Logo/Visual Branding
    2. Integrated Marketing Campaign
    3. Direct Response Marketing
    4. Digital Marketing
    5. Website Marketing
    6. Search Marketing
    7. Social Media Marketing
    8. Integrated PR Campaign
    9. Advertising
    10. Event Marketing
    11. Research
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  • How Much Did You Learn from the Internal Marketing Tools of Engagement Presentation??

    13 Apr 2012 1:36 PM | Anonymous member (Administrator)
    How Much Did You Learn from the Internal Marketing Tools of Engagement Presentation?? Please let us know in the comments, what you learned and what you liked about the luncheon!

    Did you miss something from Sybil Stershic's presentation on Internal Marketing Tools of Engagement? Well not to worry, she has shared a PDF of her presentation with us! And if you weren't there, here's a brief description of what she talked about with the link for the presentation below...

    In today's pressure cooker environment, employees are increasingly at risk of becoming disengaged and adversely affecting co-workers, customers and the bottom line. This means your best efforts to build and maintain a favorable brand impression can be undermined by employees. What can you do to ensure they'll work with you in delivering brand promise?

    Learn how to engage the people who most impact your marketing and organizational success. This interactive session shares critical insights and the practical tools you can use to strengthen employee and customer engagement. During the luncheon, Sybil will teach us:
    • why engagement matters to marketers, not just HR
    • best practices for building customer- and employee-focused culture
    • what you can do to better engage your employees and customers. (Hint: It's easier than you think!)

    Click here to see Sybil's Presentation.

    Read more

  • Did You Know that AMA Members Blog??

    15 Feb 2012 2:43 PM | Anonymous member (Administrator)
    And we have just the place to post your blogs!! As a member of AMA, you have access to our Member Blog and can post any of your marketing-related content. We'd also love to have members that would like to help start the conversation before our monthly luncheons and keep it going after... engage with us and become a go-to expert in the Greater New Orleans Marketing Community!

     Here are the quick and easy instructions on how to post your content and feel free to use any content you're creating for other blogs/posts!! Yet remember that this blog is a member perk... only AMA members can post, though anyone can read and comment on the blog.

    AMA Member Blog Instructs
    1. Click here: http://www.neworleansama.com/memberblog
    2. You may need to log in - see the green column on the left-hand side. Don't remember your log in info? Click 'Forgot Password' and go through the process to reset your password being sure to input the email address where you receive event announcements.
    3. Once logged in - Click 'Add Post' and a WYSIWYG will open for you to copy/paste and format your content how you like!
    4. Click 'Post' at the bottom and you've started the journey of becoming a New Orleans area Marketing Expert! 

    Direct any questions or requests to be a 'luncheon blogger' to our chapter email address: ama-no@live.com.

    Good luck and Keep Writing!


    Read more
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